i'm bringing it down tonight


Part of a conversation with a soon-to-be 11 year old:

“I have $800!”

“Wow! Save that money!”

“Well, I don’t get it until I’m 18, but I want it now!”

“Yeah?”

“I need, um… makeup! I need lots of makeup! And clothes, and shoes…”

Of course she does. Sigh. This is a pretty normal response from a tween, but I can’t help feeling that we can do better. Keeping in mind that lectures rarely work and well-meaning advice usually produces an opposite response, what are some strategies for teaching the tweens in our lives the value of simplicity?

  1. Be a happy example. If you’re happy and you don’t have expensive sneakers or a designer purse, you’re modeling a healthy alternative to consumerism. Of course, some kids will write you off as clueless. Still, a few others will recognize that you’ve decided to be happy without Stuff. It probably won’t change their behavior, but it will give them an alternative to consider as they grow and mature.
  2. Don’t buy into the hype. Try to compliment tweens on their sense of humor, their easygoing nature, the way they treat their friends and family, or anything that’s not related to appearance or material goods. Don’t compliment their new phone or sunglasses even if they’re pretty much begging for it; it just feeds their conception that Stuff impresses people.
  3. Have real conversations. You don’t have to dumb yourself down around kids. So why not talk about your savings goals or the hassles of having too much Stuff? Having a logical discussion about simplicity that’s focused on your needs (not on your desire to get rid of their stuff or change their minds) can open their eyes a bit. It’s a slow burn method, but I wouldn’t underestimate the results.
  4. Let them be who they are right now. Try not to judge tweens for being greedy, materialistic, label groupies. In their world, material items are signals that they use to craft an identity. To behave otherwise in a drastic way can potentially place them in “freak” territory. In other words, focus on building a foundation for the future, and let the message take as long as it needs to sink in.
  5. Encourage identity building outside of designer labels. Focus on talents and interests instead of “image.” Let tweens know that who they are as a person impresses you far more than what they have. When you discuss celebrities, the same rules apply. Don’t comment on the clothes or looks, comment on their contributions.
  6. Provide or suggest alternatives that are actually cool. The choice doesn’t need to be between Ed Hardy gear and Goodwill threads. There’s a middle ground of style that can include handmade garments, reconstructed tees, vintage items, and underground trends.
  7. Steer clear of comparisons. Telling a tween that they should be grateful they have more Stuff than starving kids in Africa takes you two steps backward. First, they don’t care. They’re not competing with starving children; they’re competing with the cheerleader with the Swarovski-encrusted phone. Second, that argument just confirms that Stuff is important and your level of happiness depends on how much of it you have in comparison to others.

I do have a disclaimer: I don’t have a tween, I just work with them. I’m certainly not trying to tell anyone how to parent.

So what works for you? And what would have worked (or completely backfired) when you were younger? Hop into the comments and let me know your thoughts!

Creative Commons License photo credit: erin MC hammer

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